THE HIRO TEAM HAVE CO-FOUNDED AND ANGELED OVER $9BN WORTH OF SOME EXTRAORDINARY GAMES, SPORTS AND TECHNOLOGY COMPANIES
Luke has 30 years in Technology and 21 years in Digital Games. He has founded and invested in Games and Technology companies around the world. He was co-founder & CEO of Inspired Entertainment Inc, a Nasdaq listed mobile games and virtual sports technology leader with operations worldwide. Luke was a founding board member of The Cloud, the UK’s largest public access Wi-Fi operator and is a founding board member of Upskins, a video games content innovator. Luke was a Case Leader at the Boston Consulting Group, earned a First Class Honours in Philosophy at the University of Cambridge and was a Fulbright Scholar to the University of California, Berkeley. He is passionate about content and storytelling and their interaction with the future of technology. Luke grew up in a family of poets, writers and gamers and is an old-school rock climber.
Luke leads Hiro’s investment strategy and compliance and focuses on Hiro’s digital sports, social network and game technology investments.
Ian Livingstone is a pioneer and legend of the global video game industry and was made a Commander of the British Empire (CBE) for his services to the UK video games industry. He co-founded two billion-dollar games companies, Games Workshop (Warhammer) and Eidos (Lara Croft: Tomb Raider) for whom, as Executive Chairman, he led the successful London IPO. He was angel investor and chairman of Playdemic, creator of the global top 10 mobile game Golf Clash. As well as his role in Hiro, Ian is Non-Executive Chairman of Sumo Group PLC, a leading London-listed cross-platform games developer. Ian co-created the multi-million-selling Fighting Fantasy series of role playing game books. Ian has been an angel Investor and advisor to multiple leading games studios, including Mediatonic, Bossa Studios, Fusebox and many more. Ian is also co-founder of the Livingstone Academy, a next generation UK Academy School focused on a 21st century digital creative curriculum. Ian is proud of his geek heritage and admits to having over 1,000 board games in his home study and a life size statue of Lara Croft.
Ian focuses on Hiro’s games and studio investments.
Rated ‘Britain’s Coolest Female Founder’ by Business Insider, Cherry is the co-founder of global community and e-commerce brand LoveCrafts and has spent 10 years working with venture backed tech companies including Mimecast and New Voice Media, among others. Cherry spent 7 years at Computacenter Plc leading strategy and M&A, and building a new software division which grew to £250m turnover in 3 years. She was previously at The Boston Consulting Group and has a first class degree in history from Cambridge University. Cherry is a contributor to Tech Nation’s ‘Upscale: what it takes to scale a start up, by the people who’ve done it’. Cherry has 3 kids, one dog, one husband and makes a great martini.
Cherry leads Hiro’s deal pipeline and focuses on games media, platform and software investments.
Simon has 30 years experience in TMT and Media, as well as 12 years as a technology VC Partner. Simon is currently Founder & CEO at The Ink Factory, a leading digital film production company founded in 2010 in London and Los Angeles. The Ink Factory is best known for global television hit ‘The Night Manager’ and for 2019 feature film ‘Fighting With My Family’, starring Florence Pugh and Dwayne ‘The Rock’ Johnson. The Ink Factory also co-founded LA-based games studio Giant Squid with one of the industry’s top talents, Matt Nava. Giant Squid is the creator of Abzu and the forthcoming The Pathless, which debuts at the core of Apple Arcade, as well as on the Epic store and PS4. Simon came to The Ink Factory from top European VC firm Amadeus Capital Partners, where he was a Senior Partner and sat on the Investment Committee. Simon oversaw a number of investments in technology, communications and media, and exits included two IPOs and successful sales to Samsung and Marvell. Prior to that he was the founder and CEO of Two Way TV, a pioneering company in the field of interactive TV. Simon’s very first outing in the media world was as captain of his college’s University Challenge team. They lost ignominiously in the first round, cutting short a stellar TV career.
Simon sits on Hiro’s Investment Committee and brings investment wisdom from an non-executive point of view.
Andy has spent over 20 years in the Games & Technology industry working in various senior finance roles including Commercial Appraisal, M&A, Financial Planning, Strategic Planning and Acquisition Integration. Andy has led multiple equity and debt financing projects and played a lead role in IPO’s on both London’s AIM market and New York’s Nasdaq. Andy has an abundance of commercial, financial planning and reporting experience and has led Post Merger Integration synergy projects and venture-backed spin outs and M&A. Andy is a CIMA chartered accountant, married with 2 children and spends his weekends at football, either watching his son play or Nottingham Forest.
Andy focuses on the fund’s financial planning and portfolio balance, leads financial due diligence on potential investments and supports portfolio companies with strategy and financial planning.
Alistair has been in internet, games and mobile technology delivery for over twenty years. He designed core ecommerce and content architectures for a number of startups during internet 1.0. As CTO at Inspired Games, he had responsibility for the games technology throughout its entire lifecycle and oversaw early moves into virtualisation, cloud, mobile and China. He is now using that experience to help growing companies remain agile so they can realise their potential through architecture design, due diligence, coaching, IP, patents and technology vision. Alistair is a Natural Sciences graduate of Cambridge University. An expert climber, mountain biker and mountaineer, Alistair has shaken hands with the President of Yemen while wearing an egg-stained shirt and shorts.
Alistair focuses on evaluating the technology potential of Hiro’s investments and on working with Hiro’s portfolio companies on tech scaling, patents and team growth.
Nicholas Lovell helps people make successful, profitable video games. Following a career financing media and technology companies in the City of London, Nicholas switched to game design in 2008 when he launched gamesbrief.com, a website dedicated to the business of games. His focus is on Free-to-Play and Games as a Service, which he explored in his books The Curve, aimed at a general audience, and The Pyramid of Game Design, aimed at game developers.
He is currently Game Director at Electric Square, working on an unannounced mobile game, following roles on Hot Wheels id and Forza Street. Other companies he has advised include Firefly Studios (Stronghold Kingdoms), CCP (Eve Online), Bohemia Interactive (Vigor) and many others.
Nicholas graduated from Oxford University with a degree in Modern History (although the latest period he studied ended in 1100), loves sailing and has dabbled in writing pirate-themed roleplaying supplements for Steve Jackson Games.
May joined Hiro Capital following a successful career of over 12 years in Wealth Management, first with Société Générale Private Bank and then with the National Bank of Abu Dhabi in Geneva. Prior to this May worked in Investment Banking for Bear Stearns in London. She has extensive experience servicing High Net Worth client relationships. She is currently focusing on trying to beat her 5 year old son at Mario Kart.
As Investor Relations Director, May is building strong and personal relationships with our Limited Partners and keeping them regularly informed of the Fund's updates and progress.
Spike is a 9 year Esports veteran with experience building Esports production and business infrastructure across three continents and driving large, multi million dollar Esports revenue pipelines. During his four years at ESL, the world’s largest Esports company, he held positions as Global Vice President of Publisher Relations, Managing Director UK and Managing Director Brazil. Prior to ESL he worked for Warner Bros Interactive Entertainment overseeing their global Esports strategy and looking after the retention and engagement of all games for the EMEA market. Spike was formerly co-Chair of the UK Interactive Entertainment’s Esports sub group. Spike regularly plays competitive games online and has been playing Counter Strike since 2000.
Spike focuses on Hiro’s Esports investments.
Thomas is a serial entrepreneur with 28 years of experience in sports licensing, sports data, sports betting, mobile games and Esports. Thomas built the international football division at UFA Sports (later Sportfive/Lagadère Sports) for the acquisition and distribution of worldwide broadcasting and marketing rights that became the leader in Europe. Thomas established and guided various companies in the sports and gaming industries, including Global Sportnet (Founder and CEO for 13 years, sold to Apax Partners and WPP Group), Iconicfuture (Co-Founder and Chairman) and is currently Founder and CEO of Gecco Enterprises, a holding company that acquires, alignes and integrates complementary companies in sports and digital gaming. Thomas successfully completed more than 20 capital raises and transactions. Thomas enjoys serious Spanish wines and German supercars.
Thomas focuses Hiro’s investments in digital Sports and Esports and Games especially in the DACH region.
Luca spent 5 years as Market Analyst and 3 years as Business Analyst and possesses experience in inferential analysis of Games market trends, big data, risk analysis and assessment of market entry opportunities. Luca has managed the business insight for the Virtual Sports department at Inspired Entertainment Inc and helped operators improve their efficiency and profit. Luca was also a contributor to the initial market entry strategy in North America. Luca has a BEng in Industrial Engineering and a MA Management, where he was in the class top 2%. Luca once held the 1st place on the global leaderboard of popular mobile game Basketball Showdown (out of millions of players). Luca is an avid mobile gamer.
Luca focuses on the financial and business analysis of Hiro’s investment strategy.
Samuel has spent 6 years as an Analyst working across M&A and Tech Production Functions. Working with multiple business units, Samuel was on the team assisting in the Nasdaq listing of Inspired Entertainment, Inc. Samuel also assisted in product development, devising product strategies for entering new games markets and developing new products. As an avid pc and console gamer and ex-hacker with deep technical experience ranging from Cloud Computing to Game Engines, he has always been drawn to the technology that underpins and enables games. Samuel currently has more hours logged across Steam, Battle.net, UPlay and Origin than he would like publicly known.
Samuel focuses on the product and game play analysis of Hiro's investment strategy.
Ayesha spent 6 years in investment banking, working with private equity firms and corporates, helping issuers recalibrate their balance sheets, fund strategic acquisitions, and leveraged buyouts. As a certified fitness instructor and obsessor of all things fit-tech, Ayesha has joined the Hiro team to further her passion by investing in game-changing tech ventures that are disrupting the fitness and health sectors (while simultaneously trying to hone her Mario Kart skills and make it through a game alive).
Ayesha graduated Magna Cum Laude from Tufts University with a degree in History and Peace & Conflict Studies. An avid multitasker, she is also currently an MBA Candidate at MIT.
She is a passionate writer, photographer, skydiver, and scuba diver. In her free time you can find her coaching functional HIIT classes, eating her way through London, or planning her next trip.
Ayesha focuses on Hiro’s E-Sports and Fit-Tech investments.