LONDON: 3rd Nov: Talent management company Unsigned Group announced today it has received an investment from Hiro Capital to allow it to scale its offering in helping talent build brands, content and experiences for the progressive digital and virtual worlds.

Founded by Gavin Myall and co-owned by Coldplay musician, Guy Berryman, Unsigned combines aspects of a traditional talent management agency – such as PR, partnerships, collaborations and commercial bookings – and a brand incubator where it helps talent build owned businesses. It works with talent across the entire spectrum of popular culture and manage some of the biggest names in entertainment, including supermodels Helena Christensen and Eva Herzigova, legendary esports player, Nicolai “DEV1CE” Reedtz and content creators such as Mia “Miaxmon” Monaghan and SeePeaKay.

The funding will allow Unsigned to make key strategic hires from the worlds of fashion, gaming, esports and web3 to accelerate its next phase of growth, as it seeks to become the go to management company for talent looking to build in the metaverse.

Unsigned’s Founder and CEO Myall said: “It has always been of paramount importance to us to be able to offer our clients new and emerging business opportunities. Therefore, this investment from Hiro Capital will allow us to expand our offering in helping talent build in the new digital and virtual worlds. I could not be more excited to begin this next phase of our expansion with Hiro Capital, who I have found to be a knowledgeable and like-minded partner.”

Berryman commented, “I’m really excited for the team. This strategic investment from Hiro Capital will enable the company to innovate and expand as we continue to bring our vision for intelligent, future-facing representation into reality.”

Hiro Capital is a London based technology Venture Capital fund. The company is known for investing in both front-end games, esports content creators, and in deep-tech Metaverse applications. The company believes these are the technologies that will shape entertainment, economic and social life in the future. So far they’ve co-founded and angel-funded over $9Bn into games, sports and technology companies. 

Spike Laurie, Partner at Hiro Capital commented, “Hiro Capital is delighted to back Unsigned and their vision to become the talent agency of the metaverse. Gavin has demonstrated an excellent track record discovering and representing the very best of talent in esports, music and fashion. We are very much looking forward to what comes next.”

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For more information please contact:

Gavin Myall

gavin@unsignedgrp.com

About Unsigned Group

Launched in 2002 by Gavin Myall and based in London, Unsigned Group is a talent management company that manages some of the world’s leading talent and creators driving popular culture such as supermodels Helena Christensen and Eva Herzigova, legendary esports player, Nicolai “DEV1CE” Reedtz and content creators such as Mia “Miaxmon” Monaghan. It works at the intersection of fashion, gaming, music and web3, leveraging relationships to allow talent to build brands, content and experiences for the progressive digital and virtual worlds.

About Hiro Capital

Hiro Capital is a London / Luxembourg technology Venture Capital fund which invests in UK, US and European innovators in Games, Metaverse Technology, Esports and Digital Fitness. Hiro Capital generally invests at the post-seed Series A and B stages. We invest both in front-end Content creators in Games, Esports and Digital Sports and in deep tech Metaverse applications of Cloud, Mobile, Streaming, Big Data, AI, Wearables, AR and VR technologies.

We back experienced entrepreneurial teams, building innovative technologies and content with a strongly differentiated proposition and with the scaling opportunity to become very large.

We are Games, Esports and Sports investors who are also Games, Esports and Sports entrepreneurs. We are entrepreneurs who back entrepreneurs. Our core belief is that Games, Esports and Digital Sports will be a central pillar of Entertainment, Economic and Social Life in the mid 21st century. We invest in the innovators who are building that future. https://hiro.capital/