Luke has 30+ years in Technology and 20+ years in Games and Sports Tech. He has founded and invested in Games, Sports Tech and Technology companies around the world. He was co-founder & CEO of Inspired Entertainment Inc, a Nasdaq listed mobile games and virtual sports technology leader. Luke was a founding board member of The Cloud, the UK’s largest public access Wi-Fi operator and is a founding board member of SKNUPS, a video games content innovator. Luke was a Case Leader at the Boston Consulting Group, earned a First Class Honours in Philosophy at the University of Cambridge and was a Fulbright Scholar to the University of California, Berkeley. He is passionate about content and IP and their interaction with the future of technology. Luke grew up in a family of writers and gamers and is an old-school rock climber.

Luke leads Hiro’s investment strategy and compliance and focuses on Hiro’s digital sports and deep tech investments.

Ian Livingstone is a pioneer and legend of the global video game industry and was made a Commander of the British Empire (CBE) for his services to the UK video games industry. He co-founded two billion-dollar games companies, Games Workshop (Warhammer) and Eidos (Lara Croft: Tomb Raider) for whom, as Executive Chairman, he led the successful London IPO. He was angel investor and chairman of Playdemic, creator of the global top 10 mobile game Golf Clash. As well as his role in Hiro, Ian is Non-Executive Chairman of Sumo Group PLC, a leading London-listed cross-platform games developer. Ian co-created the multi-million-selling Fighting Fantasy series of role playing game books. Ian has been an angel Investor and advisor to multiple leading games studios, including Mediatonic, Bossa Studios, Fusebox and many more. Ian is also co-founder of the Livingstone Academy, a next generation UK Academy School focused on a 21st century digital creative curriculum. Ian is proud of his geek heritage and admits to having over 1,000 board games in his home study and a life size statue of Lara Croft.

Ian focuses on Hiro’s games and studio investments.

Cherry Freeman, recognized as 'Britain's Coolest Female Founder' by Business Insider, is a seasoned entrepreneur and executive with extensive experience in the tech sector. She co-founded LoveCrafts, a global crafting marketplace and community, and has held advisory and investment roles in the SaaS sector including companies such as Mimecast and New Voice Media. She joined FTSE 250 Computacenter Plc as Group Corporate Development Director and then led the establishment of a new software division that achieved a turnover of £250 million within three years. Previously, Cherry was a consultant at The Boston Consulting Group. She holds a first-class degree in History from Cambridge University and is a noted contributor to Tech Nation’s guide, 'Upscale: what it takes to scale a startup, by the people who’ve done it.' Cherry is a NED at FitXR, Incredibuild, Keen Games, Happy Volcano and Frameplay, and a Board observer at Elvie and Lightfox Games. She was previously a member of the Governing Council at City University, London, for nine years, and Chaired the Nominations Committee.

At Hiro Capital, Cherry is responsible for managing the firm’s investment pipeline with a particular focus on investments in games media, platforms, and software technologies.

Spike has over a decade of experience in the games industry and five years as a VC. Spike held several key leadership positions at ESL, prior to its billion dollar exit to Savvy Gaming, responsible for building esports production and business infrastructure in the UK, South America and United States. During his time at WB in the Digital Publishing team Spike led global esports strategy on Mortal Kombat X. Spike is the co-founder of Prize Payments, a global payment processing platform for sports and esports organisations. An avid gamer, Spike has been actively playing competitive online games, including Counter Strike, since 2000.

Spike’s focus is on Hiro’s games and games technology investments.

Simon has 30 years experience in TMT and Media, as well as 12 years as a technology VC Partner. Simon is currently Founder & CEO at The Ink Factory, a leading digital film production company founded in 2010 in London and Los Angeles. The Ink Factory is best known for global television hit ‘The Night Manager’ and for 2019 feature film ‘Fighting With My Family’, starring Florence Pugh and Dwayne ‘The Rock’ Johnson. The Ink Factory also co-founded LA-based games studio Giant Squid with one of the industry’s top talents, Matt Nava. Giant Squid is the creator of Abzu and the forthcoming The Pathless, which debuts at the core of Apple Arcade, as well as on the Epic store and PS4. Simon came to The Ink Factory from top European VC firm Amadeus Capital Partners, where he was a Senior Partner and sat on the Investment Committee. Simon oversaw a number of investments in technology, communications and media, and exits included two IPOs and successful sales to Samsung and Marvell. Prior to that he was the founder and CEO of Two Way TV, a pioneering company in the field of interactive TV. Simon’s very first outing in the media world was as captain of his college’s University Challenge team. They lost ignominiously in the first round, cutting short a stellar TV career.

Simon sits on Hiro’s Investment Committee and brings investment wisdom from an non-executive point of view.

Andy Barber is a seasoned finance executive with over two decades of experience in the Games & Technology sectors. His expertise spans a broad range of financial disciplines including Commercial Appraisal, Mergers & Acquisitions, Financial Planning, Strategic Planning, and Acquisition Integration. Andy has played pivotal roles in multiple equity and debt financing initiatives, and has been instrumental in leading Initial Public Offerings on both London’s AIM market and New York’s Nasdaq. His extensive background includes leading Post Merger Integration synergy projects and managing venture-backed spin-outs and M&A transactions. Andy is a CIMA chartered accountant. Outside of his professional responsibilities, Andy is family-oriented, married with two children, and is an enthusiastic football fan, spending weekends watching his son play or cheering for Nottingham Forest.

At Hiro Capital, Andy is responsible for overseeing the fund’s financial planning and portfolio performance. He leads financial due diligence for potential investments and provides strategic and financial planning support to portfolio companies.

Alistair Hopkins is the Technology Venture Director at Hiro Capital, boasting over two decades of experience in internet, games, and mobile technology. His career began during the first internet boom, designing core e-commerce and content architectures for various startups. Later, as CTO at Inspired Games, Alistair managed game technology throughout its lifecycle, pioneering early adoptions of virtualization, cloud technologies, mobile platforms, and expansion into the Chinese market. Leveraging this extensive background, he now aids growing companies in maintaining agility through architecture design, due diligence, coaching, and the strategic management of IP and patents. Alistair is a graduate in Natural Sciences from Cambridge University. Outside of his professional life, he is an accomplished climber, mountain biker, and mountaineer.

At Hiro Capital, Alistair evaluates the technology potential of investments and collaborates with portfolio companies on tech scaling, patent strategies, and team development.

Luca Suma brings a wealth of analytical expertise to his role as Investment Director at Hiro Capital. With a decade of combined experience as a Market Analyst and Business Analyst, Luca has developed a deep understanding of the games market, specializing in inferential analysis of trends, big data, and risk assessment. His work has significantly influenced business insights for the Virtual Sports department at Inspired Entertainment Inc, where he enhanced operator efficiency and profitability. Luca also played a key role in devising the initial market entry strategy for North America. He holds a BEng in Industrial Engineering and a Master’s in Management, graduating in the top 2% of his class. Notably, Luca once ranked first globally on the leaderboard for the popular mobile game Slam Dunk Basketball, underscoring his passion for mobile gaming.

At Hiro Capital, Luca's role centers on the financial and business analysis integral to the firm’s investment strategy.

Luca is a Board Observer at Playbook, Frameplay, Playerdata, Carv, and FRVR.

Joe Yuan serves as the Investment Director for North America at Hiro Capital, bringing over five years of specialized experience in the video game industry. His expertise spans venture capital, corporate strategy, business development, mergers and acquisitions, and performance marketing. Joe's recent role as a Director of Corporate Development & Strategy at Activision Blizzard involved leading M&A activities and crafting internal strategies for one of the world's preeminent video game publishers. Before his tenure at Activision Blizzard, Joe played a crucial role in advancing TikTok’s gaming monetization initiatives, assisting free-to-play publishers in scaling their operations via the platform. Additionally, he has experience as an early-stage investor focusing on gaming, virtual/augmented reality, and esports at Greycroft.

Joe holds a B.A. in Economics, graduating Summa Cum Laude from Northwestern University, and an MBA from Stanford Graduate School of Business.

Jason is a seasoned video game industry executive and operator, and a senior advisor to startups and established game companies. Over a 20-year career, Jason has launched, scaled, and transformed category-leading businesses at top video game companies. He was most recently the President of Big Fish Games, a leading mobile games publisher. Previously, Jason held executive roles in general management, strategy, and business operations at Electronic Arts as well as leadership positions in publishing, strategy, business development, and product management at companies including Amazon, LucasArts, and Vivendi Universal Games. When not helping investors and entrepreneurs solve problems and invent the future of gaming, he can be found on a bicycle or with his wife & dogs exploring the country in their converted sprinter van.

Jason leads Hiro’s game studio investing strategy and operating practice, which encompasses commercial, operational, change management, and leadership support (and occasionally an extra set of hands).

Samuel Costello brings a blend of analytical and technical expertise to his role as Principal at Hiro Capital. With over six years of experience as an Analyst in Mergers & Acquisitions and Technology Product Functions, Samuel has contributed to the Nasdaq listing of Inspired Entertainment, Inc. and supported innovative product development strategies, including new market entries and product launches within the gaming industry. His technical skills span a range of areas, from Cloud Computing to Game Engines, enhancing his capability in both technical and strategic aspects of product development. An avid PC and console gamer, Samuel's passion for technology is closely tied to his interest in gaming, providing him with a deep understanding of the technologies that improve the gaming experience.

At Hiro Capital, Samuel is dedicated to analyzing product and gameplay elements, significantly contributing to the firm's investment strategy and decision-making processes.

Beth has 25 years’ experience in the financial industry in both China and the UK. She has her own business – BML Consulting – helping businesses and PE/VC funds with cross-border fundraising, investment and business development activities between China / Asia and the UK / West. Prior to that, Beth was a Global Strategist doing global multi-asset allocation at JP Morgan Asset Management in London. She has an MBA from Wharton Business School, University of Pennsylvania.

Being a native Chinese from Tianjin, China, and having spent 21 years in the UK and the US, Beth has a global perspective on everything she works on. She is fascinated by people and has a deep understanding of nuances and profound differences in how differently people from oriental and Western cultures perceive, understand, communicate, and make decisions. She loves to help people understand each other better, build trust and deliver positive results for their businesses.

Beth has been told by many of her friends and business contacts that she is a great listener, always calm and positive, and good at asking tough questions in a diplomatic way. She loves playing golf because everything she learns in golf she can apply in life and business.

Beth focuses on helping Hiro Capital and their portfolio companies with initiatives in China and Asia.

May Karatzenis is the Investor Relations Director at Hiro Capital, where she leverages over a decade of experience in Wealth Management to cultivate and maintain relationships with the firm’s Limited Partners. Her career began at Société Générale Private Bank and continued at the National Bank of Abu Dhabi in Geneva, where she specialized in managing High Net Worth client relationships. Prior to her tenure in wealth management, May worked in Investment Banking at Bear Stearns in London. Her extensive background in finance and client service underpins her current role in keeping partners informed about the Fund’s updates and progress.

At Hiro Capital, May's focus on building strong, personal relationships with Limited Partners is central to her role, ensuring they remain well-informed and engaged with the fund's developments.

For the past 20 years, Jon has been analysing, writing and giving presentations about shifts in the technology and business dynamics of the games industry - everything from the rise of middleware to the disruption of digital distribution and F2P mobile gaming. He has degrees in engineering and history from Imperial College, London, and was a co-founder at Steel Media, the company behind the Pocket Gamer websites and conferences. Since 2018, he's been focused on the impact of blockchain and player-owned economies on the gaming sector, providing deep analysis via his GamesTX Substack newsletter, and Blockchain Gaming World YouTube channel and podcast.

Jon is Hiro's blockchain gaming venture specialist, both advising existing portfolio companies and analysing future investments.